ITC Hotels has unveiled a revamped version of its Club ITC loyalty program, introducing a host of new benefits designed to deepen member engagement and provide greater value across its network of over 140 hotels in 90 destinations. The redesigned program brings simplified earning and redeeming processes, industry-first features, and expanded opportunities to access rewards globally.
A Clearer, More Rewarding Structure
Central to the updated loyalty program is the redesign of Green Points, the loyalty currency of ITC Hotels. Under the new system, 1 Green Point equals 1 Rupee, making it easier for members to understand and maximize their rewards. This clear and transparent structure enhances the program’s accessibility and value.
The updated program consolidates separate guest and booker programs into a unified system, enabling members to earn points not only through personal stays but also when booking stays and hosting events such as weddings or social gatherings. This change caters to a broader audience, including business travelers and event planners, by offering increased flexibility.
Introducing the Platinum Select Tier and Milestone Rewards
A standout feature of the new program is the introduction of the Platinum Select tier, an industry-first offering that allows members to retain Platinum-level benefits for an impressive 15 years as a recognition of their long-standing loyalty. The program has also been restructured to make it easier for members to achieve higher tiers, with reduced night requirements for advancement.
Additionally, the loyalty program now recognizes members at various touchpoints through milestone rewards. Instead of waiting for tier upgrades, members will feel appreciated throughout their journey, ensuring every interaction with ITC Hotels is memorable and fulfilling.
Enhanced Benefits for Stays, Dining, and Beyond
The redesigned Club ITC program offers increased earning rates for stays and dining, with members now able to accrue between 2 to 8 percent in Green Points – an improvement over the previous 2 to 5 percent range. This increase rewards customers further for their loyalty, whether they are booking accommodations or dining at ITC Hotels’ fine restaurants.
The program also emphasizes dining experiences with the Culinaire dining program, now available as a subscription plan. Members can enjoy 20 percent instant savings on food, beverages, spa services, and laundry at participating hotels. Furthermore, up to 12 percent in Green Points can be earned on food and beverage spending, adding more value to each dining encounter. Members can also redeem curated vouchers for complimentary stays and buffets, enhancing the program’s appeal to frequent diners.
An industry-first multi-year subscription option has also been introduced, allowing members to secure loyalty rewards for several years in advance. This innovative feature offers flexibility and ensures customers can enjoy long-term benefits.
Global Travel Opportunities with Marriott Bonvoy and International Travel House
Expanding its scope beyond its own hotel network, Club ITC now allows members to convert Green Points into Marriott Bonvoy points at a 2:3 ratio. This integration opens up access to Marriott’s extensive global network of properties, significantly enhancing the program’s value for international travelers.
Additionally, Green Points can be redeemed for International Travel House vouchers, which can be used for flights and premium rides. These features make Club ITC a comprehensive loyalty program that caters to diverse travel needs, from hotel stays to global transportation.
A Commitment to Customer-Centric Rewards
With its revamped loyalty program, ITC Hotels underscores its commitment to providing a seamless and rewarding experience for leisure and business travelers alike. The redesigned Club ITC program not only strengthens customer connections but also positions ITC Hotels as an innovator in the luxury hospitality sector.
From enhanced earning rates to global travel redemptions, the updated program ensures members feel recognized and rewarded at every step. By blending flexibility, transparency, and unique offerings, Club ITC represents a forward-thinking approach to hospitality loyalty programs, elevating the guest experience across the brand’s properties.