Maestra.io has unveiled its latest innovation, the Shopify Loyalty App, designed to help direct-to-consumer (DTC) brands establish personalized loyalty programs with ease. The announcement, made on October 28, 2025, highlights the company’s continued push to provide unified, customer-centric solutions for mid-market brands seeking alternatives to fragmented marketing tools.
A New Tool for DTC Brands
The Shopify Loyalty App, also referred to as the Maestra Companion App, enables brands to create and manage loyalty programs in minutes. With features like no-code deployment, personalized rewards, and checkout-integrated loyalty features, the app aims to streamline customer engagement and retention efforts. Shoppers can also redeem points for promo codes directly at checkout, enhancing the shopping experience.
This new offering is powered by Maestra.io’s Customer Data Platform (CDP), which allows DTC brands to quickly synchronize first-party data into cross-channel marketing campaigns. By combining ease of use with robust data capabilities, the app is set to elevate how brands interact with customers across multiple platforms, including email, SMS, web, and mobile messaging.
Building Momentum as a Klaviyo Alternative
Maestra.io has positioned itself as a strong competitor to Klaviyo, particularly among brands with revenues ranging from $10 million to over $100 million. The platform consolidates loyalty, referral, and promotion tools into a single ecosystem, reducing the complexity and cost associated with using multiple marketing tools.
Urban Armor Gear, one of Maestra.io’s clients, demonstrated the platform’s benefits by cutting marketing costs by 64% and saving $100,000. Nick Salisbury, E-commerce Director at Urban Armor Gear, praised the platform’s impact, saying, "We didn’t just consolidate platforms with Maestra, we upgraded everything. Each tool we replaced now works better than before. Maestra’s CSM improved our flows – amplified abandoned cart notifications, added post-purchase sequences. Now we have AI recommendations we can actually understand and control instead of some black box algorithm."
Growth and Success
Since its inception, Maestra.io has grown rapidly, achieving $4 million in annual recurring revenue (ARR) and expanding its team to over 30 employees across customer success, sales, and engineering. The platform is trusted by well-known brands including Sena, Selkirk Sport, The Adventure Challenge, and Bokksu.
The company’s ability to deliver measurable returns for its clients has been key to its rise. As COO and Co-Founder Maryna Hradovich explained, "As marketing databases scale and retention becomes mission-critical, teams are outgrowing point tools and seeking unified solutions. Our platform consolidates loyalty, referrals, promotions, and omnichannel messaging into a single flow builder, eliminating tool sprawl while giving brands the personalization power and white-glove service they need to grow profitably."
About Maestra.io
Headquartered in Arlington, MA, Maestra.io provides an all-in-one marketing solution for DTC brands, offering native loyalty systems, omnichannel messaging, referral tools, and advanced analytics. Powered by its real-time CDP, the platform is designed to simplify customer data management and enhance personalization across every touchpoint.
With a growing list of clients, including major global brands like Nespresso, L’Oréal, Quiksilver, and Under Armour, Maestra.io continues to set a new standard in marketing technology for DTC businesses. By delivering white-glove support alongside its cutting-edge tools, the company is helping brands drive growth and boost conversions by 15% or more.
For more information about Maestra.io and its latest offerings, visit their official website.
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