S&S Petroleum Inc. has officially introduced its new loyalty program, My Royal Rewards, aiming to improve customer engagement across its network of 110 stores. Powered by Liquid Barcodes, the program offers a digital-first approach to rewards and is expected to roll out fully by the end of Q4.
Now available on both iOS and Android platforms, My Royal Rewards provides customers with a wide range of features. Shoppers can earn personalized rewards, play interactive games for prizes, and access exclusive discounts. Additionally, the app includes functionality for club cards, personalized push notifications, and a store locator for nearby S&S Petroleum locations.
One standout feature of the program is its integration of tobacco product discount offers, which is designed to comply with a strict age verification process. According to Liquid Barcodes, "Users input their full personal contact information and age and complete a series of historical personal data questions. Once age verified, loyalty members will receive tobacco offers via the Altria program, designed to enhance customer engagement and drive loyalty by providing a more personalized experience. Retailers can use their own loyalty programs or technology provided by Altria’s partners."
Mike Jones, director of marketing at S&S Petroleum Inc., highlighted the customer-first approach of the new platform. "My Royal Rewards is all about putting the customer first. With a seamless, easy-to-use app that offers value and fun in every visit, we’re excited to reward our loyal shoppers and continue growing meaningful connections in every community we serve", he said.
Saurabh Swarup, general manager of North America at Liquid Barcodes, also expressed enthusiasm for the partnership, saying, "We’re proud to support S&S Petroleum in launching My Royal Rewards. Our platform is designed to make loyalty easy, engaging and impactful. This partnership demonstrates what’s possible when retailers adopt mobile-first strategies to build stronger customer relationships. With My Royal Rewards, S&S Petroleum is offering an advanced, digital-first loyalty experience that drives visits, increases spend and delivers real value to customers every day."
With the rollout underway, S&S Petroleum expects to have My Royal Rewards fully operational in all 110 stores by the end of the year, emphasizing its commitment to providing customers with a modern, engaging shopping experience.